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|  |  Product Re-Launch: Transforming Lackluster Pharmaceutical Products Into Market Success StoriesPress Release April 12, 2006 CHAPEL HILL, N.C., April 11, 2006 /PRNewswire/ -- In order to ensure a successful re-launch that will accelerate product growth and overcome initial missteps in product positioning, product re-launch teams must shape a new core message that redefines their product's identity. Brand leaders must clarify and revise their marketing to emphasize the product's strongest new features or most viable new markets. Product Re-Launch: Transforming Lackluster Pharmaceutical Products Into Market Success Stories is a benchmarking report by Best Practices, LLC, that highlights the winning strategies, field-proven tactics and experience-based pitfalls of companies that have re-launched or re-positioned a brand. The study gathers insights from 19 brand managers across 14 pharma and biotech companies. It is available online, along with a free excerpt, at http://www3.best-in-class.com/rr673.htm. Best Practices, LLC's research revealed that benchmarked brand managers use an assortment of tactics to redefine their product character for re- launch: - Changing core promotional messages - Developing a position around an unmet medical need - Articulating product benefits as opposed to product features - Positioning against competitor products - Clarifying targeted patient groups - Revising marketing materials and details The report also provides pharmaceutical executives the insights and strategies necessary to: - Set re-launch strategy - Determine required marketing resources - Align sales force with product re-launch strategy - Learn from case studies of blockbuster re-launch drugs To download a free except of Product Re-Launch: Transforming Lackluster Pharmaceutical Products Into Market Success Stories, visit http://www3.best-in-class.com/rr673.htm or contact Dorris Huffstetler at (919) 767-9259 or for more information. dhuffstetler@best-in-class.com ABOUT BEST PRACTICES, LLC Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Our clients include 43 of the 50 leading pharmaceutical companies. For more information, call (919) 403-0251 or visit www.best-in-class.com. CONTACT: Jason Dean of Best Practices, LLC, +1-919-767-9240, or jdean@best-in-class.com Web site: http://www.best-in-class.com/http://www3.best-in-class.com/rr673.htm/
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